Citigroup CMO Alex Craddock discusses company’s sports marketing strategy
Citigroup Last year, amid Citigroup’s company restructuring, the financial institution hired Alex Craddock as the company’s CMO & Chief Content...
Strategy
Stop Isolating Your AI Strategy And Make It Part Of Your Business Strategy
By Sophia Velastegui: C200 member, Former Microsoft Chief AI Technology Officer and General Manager, AI Product; AI advisor for the...
Calpak’s new marketing strategy goes beyond millennials
With funky patterns and pastel colors, much of the direct-to-consumer luggage space focuses on millennials and Gen Z. Calpak, though,...
Corporate Strategy and Reporting in the Age of Megatrends
The business landscape is undergoing a seismic shift driven by megatrends such as digitalization, artificial intelligence (AI), environmental, social, and...
How To Leverage Your Content Knowledge Graph To Support Your Marketing Strategy
Knowledge graphs have existed for a long time and have proven valuable across social media sites, cultural heritage institutions, and...
International Paper Names Joy Roman as New Chief People & Strategy Officer, Unifying Key Roles
International Paper (NYSE:IP) has appointed Joy Roman as Senior Vice President, Chief People and Strategy Officer, effective February 1. Roman...
Darren Tessitore’s playbook to supercharge your business’s SEO strategy
Small businesses can’t afford to overlook their online presence. Search engine optimization, SEO, is a game-changer and is the key...
Key Leadership Approach For An Effective Go-To-Market Strategy
A well planned go-to-market strategy sets a brand up for success.getty Organizations face increasing pressure to execute go-to-market strategies effectively....
Fuel Dispenser Market Corporate Strategy 2025-2032: Growth
Fuel Dispenser MarketFuel Dispenser Market Analysis - 2025-2032:Coherent Market Insights has released a new report titled "Fuel Dispenser Market: Industry...
