Sustainability and Corporate Strategy: The Benefits of Becoming a Sustainable Business
These days, it’s no longer just tree-huggers and activists pushing for environmental responsibility. Sustainability has officially gone mainstream. It’s not...
Month: June 2025
Product Placement: Examples and Business Benefits (2025)
When Tom Cruise speeds off in a BMW in Mission: Impossible or struts across the screen in Risky Business wearing...
Climate Action Isn’t Dead. It’s Just Not Focused on the U.S.
Greetings from London. A week of interviews, events, and meetings—both on the record and behind closed-doors—at the city’s Climate Action...
Inside SharkNinja’s “social-first” marketing strategy
Every other TikTok seems like it’s selling something these days, so getting a product to cut through the mindless scrolling...
10 Strategy Reads That Meet the Moment
Carolyn Geason-Beissel / MIT SMR | Getty Images Summary: The toughest part of strategy today isn’t choosing a framework —...
Bold Moves: Small Business Marketing Strategies That Will Define 2025
In a marketplace overflowing with options, content, and automation, small businesses in 2025 are faced with both a challenge and...
Franciscan University of Steubenville adds economic, finance leader to its faculty | News, Sports, Jobs
STEPHEN LEWARNE STEUBENVILLE — Franciscan University of Steubenville announced the appointment of Stephen Lewarne as visiting...
JCPenney’s Turnaround Begins, Powered By A Subversive New Marketing Strategy
JCPenney 'anonymous ad' in Times Square, NYCCourtesy of JCPenney JCPenney has been on the ropes for the last 14 years....
Commerce’s Global Business Chief joins board of national trade association
MONTGOMERY, Alabama — Christina Stimpson, Chief Officer of the Global Business Office at the Alabama Department of Commerce, has been...
