Nover Marketing Named Best Construction Marketing Agency in the US for 2025
Nover Marketing has been honored as the Best Construction Marketing Agency in the US for 2025 by the Evergreen Awards,...
Marketing strategy
Maxon Strengthens Growth Strategy with Appointment of Ksenia Kolchina as Vice President of Marketing
Kolchina joins to drive Maxon’s growth vision, fueling expansion into new industries and markets while reinforcing the company’s creative foundation....
Why Analysts Are Rethinking DraftKings Outlook Amid Rising Competition and Evolving Market Strategy
The consensus analyst price target for DraftKings has been reduced modestly, shifting from $51.20 to $50.74 in light of evolving...
3 stats show Publicis’ AI-powered marketing strategy is paying off
This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing...
Brand Marketing: How To Build a Brand Marketing Strategy (2025)
Trying to boost brand awareness among your target audience? Look no further than brand marketing. Claudia Snoh, cofounder of coffee concentrate...
8 Holiday Marketing Social Media Strategies
The holiday shopping frenzy isn’t confined to crowded malls. It’s happening online, and social media is the storefront. The Q4...
Creating a New Course on Influencer Marketing
I’ve been teaching at Northwestern University’s Kellogg School of Management for more than 20 years. During that time, I’ve taught...
Enterprise Influencer Marketing: Scale Trust & Reach
Influencer marketing has grown into a $24 billion industry and is now one of the fastest-rising growth strategies for enterprises...
10 Strategies Transforming Digital Marketing in 2025
"The digital marketing landscape is shifting right under our feet. Strategies that were goldmines yesterday are becoming obsolete as you...
