Why 67% of Decision Makers Are Invisible And How to Reach Them in 2024
Business-to-business (B2B) operations are often complex because they involve many participants, such as manufacturers, wholesalers, distributors, and service providers. Aside...
Business-to-business (B2B) operations are often complex because they involve many participants, such as manufacturers, wholesalers, distributors, and service providers. Aside...
Sabine Leveiller is the Marketing Vice President, of Europe at VistaPrint. She has over 20 years of experience in marketing...
With so many retailers competing for consumers’ attention as the holidays approach, now is the time to elevate your email...
As we look to 2025 and beyond, it is important to consider multicultural audiences when planning and creating an ad...
The Gist Refocus on people. Authentic marketing means prioritizing genuine human connections rather than just optimizing content for algorithms or...
A version of this article first appeared in the October BAI Executive Report: Anticipating banking’s 2025 marketing trends. Check out...
Imagine you’re a student in a large classroom struggling to digest the course material. The instructor is often busy with...
Influencer marketing is everywhere these days. According to McKinsey, “the influencer marketing economy was valued at $21.1 billion” in 2023....
Andrea B. Ruskin, Partner, Blum Consulting Partners, Inc. getty What does success look like for in-house agencies (IHAs)? Just five...