Why 67% of Decision Makers Are Invisible And How to Reach Them in 2024
Business-to-business (B2B) operations are often complex because they involve many participants, such as manufacturers, wholesalers, distributors, and service providers. Aside...
Marketing strategy
8 Strategic Christmas Marketing Tips For Small Businesses To Stand Out
Sabine Leveiller is the Marketing Vice President, of Europe at VistaPrint. She has over 20 years of experience in marketing...
The Smart Lab: 7 Strategies for Refining Your Holiday Email Marketing Campaigns
With so many retailers competing for consumers’ attention as the holidays approach, now is the time to elevate your email...
Multicultural marketing in an era of increased diversity
As we look to 2025 and beyond, it is important to consider multicultural audiences when planning and creating an ad...
How Authentic Marketing Drives Real Customer Connections
The Gist Refocus on people. Authentic marketing means prioritizing genuine human connections rather than just optimizing content for algorithms or...
Direct mail’s triumphant return to bank marketing
A version of this article first appeared in the October BAI Executive Report: Anticipating banking’s 2025 marketing trends. Check out...
4 Conversational Marketing Strategies for Ecommerce (2024)
Imagine you’re a student in a large classroom struggling to digest the course material. The instructor is often busy with...
Questions Business Leaders Should Ask About Influencer Marketing
Influencer marketing is everywhere these days. According to McKinsey, “the influencer marketing economy was valued at $21.1 billion” in 2023....
Building The In-House Marketing Team Of The Future
Andrea B. Ruskin, Partner, Blum Consulting Partners, Inc. getty What does success look like for in-house agencies (IHAs)? Just five...
