Church & Dwight Maps Out AI-Fueled Marketing Strategy
AI Helps Ads Get ‘Sticky’ AI is helping the company make strong first impressions in “low-consideration categories” like household products, Pokhriyal...
Strategy
Leveraging Digital Marketing Tools To Refine Your 2025 Strategy
Scott Darrohn, co-founder of fishbat media, LLC., is a keynote speaker and SEO specialist. Featured in StreetInsider and other publications....
Willis appoints Mike Giacobbe as Client Strategy Leader, Corporate Risk & Broking, North America
Willis Towers Watson US LLC NEW YORK, Feb. 04, 2025 (GLOBE NEWSWIRE) -- Willis, a WTW business, (NASDAQ: WTW), today...
OpenAI’s Super Bowl commercial suggests new marketing strategy
OpenAI is planning a fascinating marketing push by introducing its first TV commercial during the 59th Super Bowl this coming...
Why Your B2B Marketing Strategy Needs Better Tools
The Gist Planning challenges persist. B2B marketing strategy often struggles with fragmented tools and data, which makes it hard to...
Sunset Transportation’s John Sutton, Director of Corporate Strategy, Named 2025 Rock Stars of the Supply Chain Rising Star
Food Logistics’ Rock Stars of the Supply Chain award recognizes influential individuals in the industry whose achievements, hard work, and...
#WeToldYouSo: Corporate Strategy for Next Phase of DEI is to Call It Something Else
As diversity, equity and inclusion (DEI) writhes (allegedly) in its death throes, with President Trump administering crushing blows upon his...
How to Set Sustainability Strategy in 2025
Thriving in an era of impact and pushback We’re not even through the first quarter of the year and already...
Struggling with your marketing strategy? You’re not alone. Here’s some things to think about in 2025
According to HubSpot’s 2025 State of Marketing, 82% of marketers felt their marketing strategies were effective in 2024. That begs...
