Corporate strategy to incentivize business-unit collaboration
In the previous issue, we discussed how AI-driven media companies can incentivize collaboration. However, the challenge is far from solved....
Strategy
7 Steps to Social Media Video Marketing Strategy
With sound, images, music and other engaging elements, video marketing has all the bells and whistles to attract viewers. It’s...
Samsung Marketing Strategy (2024)
Samsung Marketing Strategy has helped it become a major player in the technology industry. Using a unique and modern approach,...
How To Craft a Visual Marketing Strategy That Sells (2024)
You know the old saying about a picture: it’s worth a thousand words. But one minute of video? That’s worth...
Aurora Mobile: China’s Double 11 Festival Sees Major Strategy Shift as Xiaohongshu Surges 33% in User Growth
About us: Aurora Mobile (NASDAQ: JG) established in 2011, is a leading customer engagement and marketing technology service provider in...
How CIOs Can Contribute to Corporate Strategy
Companies want CIOs to weigh in on corporate strategy, yet most CIOs find that they must carve out their own...
How to build a customer-centric marketing strategy
As marketers, we’ve put a lot of work into fooling ourselves. We think we know what we’re doing. But it’s...
Google Marketing Strategy (2024)
The Google Marketing Strategy represents a digital outreach and consumer engagement paradigm shift. It seamlessly blends data and technology to...
Stitch Fix Tailors Turnaround Strategy With AI, Personalization
Stitch Fix, the online personal styling service, began its fiscal year 2025 with a clear vision to reinvigorate its business...
