After annus horribilis, Twitch CMO is bullish on ‘creator marketing’ strategy
The Drum sits down with the Amazon streaming service’s marketing boss, Rachel Delphin, to talk about its push for new...
Marketing strategy
JCPenney’s holiday playbook: Deals, in-store experiences and Martha Stewart
JCPenney is doubling down on its commitment to working families for the holidays with a marketing strategy centered around in-person...
Healthcare Marketing Strategies for Vascular Doctors
In today’s competitive healthcare landscape, vascular doctors need effective marketing strategies to grow their practices, build strong patient relationships, and...
How Tapping Into Consumers’ Passions Can Drive Stronger Marketing
Raja Rajamannar, chief marketing and communications officer of Mastercard, is one of BI's "Most Innovative CMOs" of 2024.Tapping into people's...
Strategies from Bailey International’s Expert
The Gist Aligning email marketing with company goals. Bailey International ensures their email marketing aligns with overall company objectives, focusing on...
West Cary Group Secures Marketing Strategy and Creative Services Contract With UVA | Contracts
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Maximizing ROI with AI: A Guide to Smarter Marketing Strategies
Artificial Intelligence is rapidly transforming marketing as we know it, helping businesses optimize their strategies to maximize return on investment....
Seven calls in ex-Amazon Media, WPP, IPG, Dentsu media boss Henry Tajer to advise on market strategy as principal media deals surge
Seven West Media has engaged the former Australian and global CEO of IPG Mediabrands and Amazon’s Media’s first ANZ lead...
How To Elevate A Local SMB’s Marketing Strategy: 12 Expert Tips
getty Inevitably, the marketing strategy for a local small or medium-size business is going to differ from that of a...
