Local marketers to showcase work in art exhibition
BRIDGEWATER, Va. (BRIDGEWATER COLLEGE) — Two local marketing professionals and Bridgewater College art alumni, Elise Trissel ’11 and Brandon Christian...
Marketing strategy
Scorpion Launches RevenueMAX for Law Firms, Created to Maximize Case Acquisition and Revenue Growth
Scorpion’s AI-powered digital marketing solutions drive growth for the legal industry through first-party data and insights, ensuring higher ROI. SALT...
The Power of Geolocation Marketing in Today’s Digital World
The GistEnhanced consumer engagement. Geolocation marketing leverages location data to deliver personalized content and helps brands connect with customers.Seamless omnichannel...
Unlocking The Value Of Marketing Through Structural Transformation
Stephen Diorio Designing and Building a Marketing Organization that Grows Revenue What’s the best way to structure and organize marketing...
Using AI and Advanced Analytics Tools to Optimize Marketing Strategies
In a recent video interview with Pharmaceutical Executive, Amanda Powers-Han, Chief Marketing Officer, Greater Than One and Pharmaceutical Executive Advisory...
How To Effectively Market A Home Healthcare Agency
HHAs (or ‘Home Health Agencies’) are public or privately operated organizations that provide a range of nursing services and other...
5 Steps for (Actually) Becoming a Data-Driven Marketer
The Gist Shared insight alignment. To build a foundation for data-driven marketing, focus on aligning with stakeholders to measure key...
How To Increase Brand Engagement Across the Board (2024)
Emotion is a powerful driver of decisions. You’ve probably experienced the struggle to listen to reason over emotion, and yet...
Why A Strong Marketing Strategy Requires Alignment With Sales, ‘Realistic Goal Setting’
‘It’s all about starting to create this dynamic recognize that they’re two parts of a revenue team,’ says Jade Surrette,...
