McKinsey: CMOs feel unprepared as duties pile up
Dive Brief: Marketing leaders continue to take on more duties, including those related to generative artificial intelligence (AI), but only...
Marketing strategy
Connecting for growth: A makeover for your marketing operating model
The consumer-packaged-goods (CPG) and retail industries are entering an era marked by a focus on growth and a search for...
How AI can drive modern marketing transformation
The world of marketing moves at a rapid pace, yet nothing appears to break from traditional out-of-home advertising. OOH gives...
As bank branches close, digital community marketing strategies take center stage
As banks shutter bricks-and-mortar locations, they need new marketing approaches, says Maria Ostberg at Kepler. For our finance & utilities...
EXCLUSIVE: Target Shares Thanksgiving Marketing Strategy
John Conlin, SVP of merchandising, food and beverage at Target Shoppers may be guided by tradition when it comes to...
Paid Social: Top Platforms and Tips for Effective Social Media Ads (2024)
Can you believe the very first television commercial in the United States aired in 1941? More than eighty years later,...
Detroit Regional Chamber Employees Speak on Marketing Strategy
Creating Accessible and Engaging Email Marketing Campaigns Krishaun Burns, the Chamber’s Integrated Marketing Manager, highlighted how email marketing can drive...
Columbia Sportswear revamps marketing strategy with Sutton
Columbia Sportswear Company is revamping its marketing strategy for its flagship Columbia brand. The company has appointed Matthew Sutton as...
11 Marketing Strategy Templates You Can Download for Free
A marketing strategy is more than a document. It’s a high-level plan that defines how you’ll connect with customers, outcompete...
