How AI Is Transforming Marketing Strategies in 2024?
In 2024, artificial intelligence (AI) will likely transform the marketing industry. From crafting compelling marketing plans to personalizing marketing campaigns...
Marketing strategy
American Aires Sees Growth from Partnership Marketing Strategy, Announces Share Issuance to Partners
September 12, 2024 9:00 AM EDT | Source: American Aires Inc. Toronto, Ontario--(Newsfile Corp. - September 12, 2024) -...
Five Essentials for Marketing Performance Measurement Systems
Carolyn Geason-Beissel/MIT SMR | Getty Images Successful marketers routinely capture key performance indicators, or metrics, to assess marketing performance within...
What is Niche Marketing? Benefits + Strategies
As the saying goes, when you try to appeal to everyone, you appeal to no one. Niche marketing is a...
The next step: Chipotle’s evolving relationship with agriculture
For years, Chipotle has been a thorn in the side of the agricultural community. As an agricultural journalist and someone...
Tara McRae Returns to Puma as Head of NA Brand Strategy and Marketing
Puma announced that Tara McRae has returned to the company, effective August 30, as senior vice president of marketing and...
Olympia Omni-Channel Content Marketing Strategy For Orthodontists Expanded
Search Shark Media announces a new service expansion to Olympia, WA, offering a unique content marketing solution for local orthodontist...
How a Verizon exec went from political campaigns to marketing campaigns
This story is the latest in our series on women leaders in sports and sports marketing. Read the rest of...
CMO Strategies: A playbook for marketing channels
Each of the four channels Digiday+ Research examined in our CMO Strategies series draws on a different set of marketing...
