Is your operating model aligned with your business strategy?
As businesses ramp up investment in AI, cybersecurity, and cloud technology, many are failing to account for one critical factor:...
Strategy
50% of Unilever’s ad spend will go to social media. Will an influencer-first strategy work?
In a major strategic pivot, its new CEO says it’ll spend half of its media dollars on social channels and...
“Filling a crucial gap in the Irish market”: David McGee on why PwC brought Strategy& to Ireland
Along with Kieran Little, David McGee leads the Irish operation of Strategy&, PwC’s strategy consulting arm. Their fast-growing...
Emerald Holding Appoints Erica Bartsch as EVP, Strategy and Communications
NEW YORK–(BUSINESS WIRE)–Emerald Holding, Inc. (NYSE: EEX), a leader in building dynamic, market-driven business-to-business (B2B) events and media platforms, today...
How to Create an AI Marketing Strategy | Taboola.com
If you’re a marketing professional, you’ve probably played with generative AI tools like ChatGPT, DeepSeek, and DALL-E, for everything from...
Amazon’s New Alexa+ Forces Brands To Rethink Their Marketing Strategy
UKRAINE - 2022/01/13: In this photo illustration, the Amazon Alexa logo is seen displayed on a ... smartphone screen and...
How Companies Should Shift Their Social Media Marketing Strategy
This is the published version of Forbes' CMO newsletter, which offers the latest news for chief marketing officers and other...
HONOR Unveils New Corporate Strategy to Transition to an AI Device Ecosystem Company
Illuminating a three-step roadmap underpinned by openness and collaboration BARCELONA, Spain, March 3, 2025 /PRNewswire/ -- Global technology brand HONOR...
Eaton Names HPE Executive to Lead Global Strategy and M&A
Eaton (NYSE:ETN) has appointed Sergio Letelier as Senior Vice President of Corporate Development, Planning and Strategy, effective...
