50% of Unilever’s ad spend will go to social media. Will an influencer-first strategy work?
In a major strategic pivot, its new CEO says it’ll spend half of its media dollars on social channels and...
Social
What Is the 5:3:2 Rule for Social Media?
Social media marketing can be highly effective in attracting audiences to your brand. However, to build and retain a loyal...
How Companies Should Shift Their Social Media Marketing Strategy
This is the published version of Forbes' CMO newsletter, which offers the latest news for chief marketing officers and other...
How to Build a Marketing Strategy Independent of Social Media
TikTok’s future in the United States remains uncertain as President Trump’s extension of ByteDance’s deadline to sell looms. Will there...
Understanding the Importance of Social Media Marketing
Social media has become an essential part of the modern customer journey, underlining the importance of social media marketing for...
Beyond Gen AI: AI in Social Media
Artificial intelligence (AI) is supercharging social media marketing. Think of AI social media tools like Sprout Social as your marketing...
Organic social media and marketing budgets: Here’s what the numbers say
Organic social media has become a key feature in the marketing strategy for many brands. Over the past three years,...
Financial Advice on Social Media Is Growing. And Risky.
Amy Ryan was panicking about her savings when she went online for advice. It was April 2020, and the stock...
TikTok Ban and Your Next Best Social Media Marketing Strategy Move
The Gist TikTok's looming shutdown. With no intervention, TikTok could "go dark" in the US, impacting 170 million users and...
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