How to Market Your Business on Social Media? 15 Strategies
Last Tuesday, I watched a local bookstore owner nearly break down in tears when she saw her first viral...
Social
Best Social Media Marketing Strategies for Vegan & Plant-Based Food Brands
The vegan and plant-based food industry is on fire—and we’re not talking about the grill. From $20.06 billion in 2024...
How Duolingo’s social media team built a viral marketing strategy
A company’s social media marketing team doesn’t need a large staff or budget to be successful, but it does need...
50% of Unilever’s ad spend will go to social media. Will an influencer-first strategy work?
In a major strategic pivot, its new CEO says it’ll spend half of its media dollars on social channels and...
What Is the 5:3:2 Rule for Social Media?
Social media marketing can be highly effective in attracting audiences to your brand. However, to build and retain a loyal...
How Companies Should Shift Their Social Media Marketing Strategy
This is the published version of Forbes' CMO newsletter, which offers the latest news for chief marketing officers and other...
How to Build a Marketing Strategy Independent of Social Media
TikTok’s future in the United States remains uncertain as President Trump’s extension of ByteDance’s deadline to sell looms. Will there...
Understanding the Importance of Social Media Marketing
Social media has become an essential part of the modern customer journey, underlining the importance of social media marketing for...
Beyond Gen AI: AI in Social Media
Artificial intelligence (AI) is supercharging social media marketing. Think of AI social media tools like Sprout Social as your marketing...
