Zach King brews a new chapter in influencer marketing with coffee-fueled campaign
When Zach King levitates into a coffee commercial, it is not just another branded content play, it is a statement....
Campaign
Why Airbnb booked a social-first campaign for its experiences relaunch
Airbnb today (May 13) introduced new services, reimagined experiences and a refreshed app that offer travelers more than just a...
Elevate marketing intelligence with Amazon Bedrock and LLMs for content creation, sentiment analysis, and campaign performance evaluation
In the media and entertainment industry, understanding and predicting the effectiveness of marketing campaigns is crucial for success. Marketing campaigns...
How to Build a Minecraft Movie Marketing Campaign
When Mojang Studios first built Minecraft in 2009, a feature film adaptation seemed like a distant dream. But fans of...
Marketing campaign issues multiply: Here’s what the numbers say
While marketers are pumping out more campaigns, 87% report experiencing issues with campaign performance in the past 12 months, according...
Business and Finance, Alumni Association score Combined Campaign victories
The University of Nebraska–Lincoln closed out the 2024-25 Combined Campaign for Health and Human Services with one in five employees...
Use Humor in Your Next Marketing Campaign
With the seriousness of real problems, it naturally follows that marketers tend to see the role of problem solving in...
Pacsun teams with Pinterest for ‘Better in Baggy’ fall campaign
Dive Brief: Pacsun has teamed with Pinterest for a series of experiences that support the launch of its “Better in...
Visit Philadelphia Launches Advertising Campaign in Atlanta as Part of New Fly-Market Strategy
PHILADELPHIA, July 16, 2024 – Visit Philadelphia has launched advertising in the Atlanta metropolitan area for the first time, marking...
