How to Build a Minecraft Movie Marketing Campaign

“It’s not done on April 4,” Nussbaum promised.

Reflecting on the campaign as a whole, Davin says that the opportunity to listen and learn from Minecraft’s youthful fanbase has been the biggest benefit of bringing a beloved video game to the big screen.

“Having conversations with that core audience and continuing that conversation throughout the marketing campaign is the key to success,” he noted. “A lot of our job was listening and reacting to what fans were saying, and then putting out more content that amplifies what’s working.”