How to Build a Minecraft Movie Marketing Campaign

Not for nothing, but kids and teens are also the audience that will hold A Minecraft Move to the highest standard in terms of its fidelity to the game. They’re also more than willing to point out when a cinematic creative choice doesn’t square with the source material.

Case in point: this writer’s Minecraft-playing daughter took issue with an Instagram Reel that featured the movie’s cast using the Ender Pearl to teleport from one international city to another—which isn’t precisely how its powers function in the game. Informed of this critique, Nussbaum and Davin can’t help but laugh.

“I love it,” Nussbaum said. “We’re going to do a focus group with her.”

Making Con-tact

A Minecraft Movie was referenced during Warner’s CinemaCon presentation this week with current studio heads Michael DeLuca and Pam Abdy referencing its “impressive” advanced ticket sales. The movie division could certainly use a success story right now after a series of high-profile releases—including Joker: Folie à Deux, Mickey 17, and The Alto Knights—failed to connect with audiences.

And if Minecraft makes a successful leap onto the big screen like Sonic and Mario, Warner’s would have a new franchise on its hands, allowing Davin and Nussbaum to continue blockifying the world for years to come. Regardless of whether a sequel moves forward or not, though, elements from the movie will continue to live on in the game world for at least the next year to coincide with its post-theatrical life on streaming and other digital platforms.