Ten Segmentation Strategies of a Winning Business
Most businesses, even single-product companies, serve more than one type of customer. Beyond demographic or firmographic factors like age, gender,...
Winning
JP Vasta on AI for Impact: How Small Businesses Are Winning at Marketing in 2025
For decades, small businesses have succeeded by being scrappy, local, and human-first. But in 2025, they’re also becoming smarter and...
Winning in an Unpredictable Economy
The Gist Navigating economic uncertainty. CMOs must stay adaptable and data-driven to manage challenges like inflation and geopolitical instability. Strategic...
Ten questions for a winning climate-transition business strategy
George Serafeim is the Charles M. Williams Professor of Business Administration at Harvard Business School, where he co-leads the Climate...
Crafting a Winning School Marketing Plan
As funding for public education is dependent on the number of students, Census Bureau data showing that K-12 enrollment continued...
