The Power of Geolocation Marketing in Today’s Digital World
The GistEnhanced consumer engagement. Geolocation marketing leverages location data to deliver personalized content and helps brands connect with customers.Seamless omnichannel...
Marketing
Unlocking The Value Of Marketing Through Structural Transformation
Stephen Diorio Designing and Building a Marketing Organization that Grows Revenue What’s the best way to structure and organize marketing...
Using AI and Advanced Analytics Tools to Optimize Marketing Strategies
In a recent video interview with Pharmaceutical Executive, Amanda Powers-Han, Chief Marketing Officer, Greater Than One and Pharmaceutical Executive Advisory...
Marketing plans in focus as local small businesses prepare for holidays | Business
ANDERSON — The holiday season, in addition to being the busiest time of the year for many small businesses, also...
Why A Strong Marketing Strategy Requires Alignment With Sales, ‘Realistic Goal Setting’
‘It’s all about starting to create this dynamic recognize that they’re two parts of a revenue team,’ says Jade Surrette,...
Mobile Marketing Trends You Can’t Afford To Ignore
Jonathan Schwartz, CEO and Co-Founder of Bullseye Strategy. getty What's something most U.S. adults own? A mobile device. According to...
After annus horribilis, Twitch CMO is bullish on ‘creator marketing’ strategy
The Drum sits down with the Amazon streaming service’s marketing boss, Rachel Delphin, to talk about its push for new...
Top Influencer Marketing Platforms for Small Businesses
The original promise of influencer marketing was an affordable alternative to traditional means of advertising in both print and digital....
Small Business Development Center offering Digital Marketing Bootcamp to rural Alabama
Small Business Development Center offering Digital Marketing Bootcamp to rural AlabamaThe Alabama Small Business Development Center (Alabama SBDC) at the...
