Direct mail’s triumphant return to bank marketing
A version of this article first appeared in the October BAI Executive Report: Anticipating banking’s 2025 marketing trends. Check out...
Marketing
Small Business Saturday | Helpful Digital Marketing Strategies
The holiday season is a great time to attract new customers, and you want to turn them into repeat customers....
4 Conversational Marketing Strategies for Ecommerce (2024)
Imagine you’re a student in a large classroom struggling to digest the course material. The instructor is often busy with...
Backspace Marketing Unveils Tailored Local SEO Strategies for Small Businesses
Share Tweet Share Share Email Backspace Marketing has introduced a range of local SEO solutions designed specifically for...
Questions Business Leaders Should Ask About Influencer Marketing
Influencer marketing is everywhere these days. According to McKinsey, “the influencer marketing economy was valued at $21.1 billion” in 2023....
Building The In-House Marketing Team Of The Future
Andrea B. Ruskin, Partner, Blum Consulting Partners, Inc. getty What does success look like for in-house agencies (IHAs)? Just five...
Rate integrity, marketing strategy shift signal positive outlook for senior living industry
2025 could be the year that brings positive momentum for not only prospective senior living residents, but also senior living...
Mastering Data-Driven Marketing for Long-Term Growth
The Gist: Data unification matters. Unifying data across platforms creates a single source of truth, which enhances predictive accuracy and...
Marketing Industry Veterans Launch ‘Agency Source’ Business Development Platform
LOS ANGELES -- (SPW) -- Longtime marketing industry mainstay Ross MacRae has teamed up with agency sales expert Colleen D’Amico...
