TikTok Ban and Your Next Best Social Media Marketing Strategy Move
The Gist TikTok's looming shutdown. With no intervention, TikTok could "go dark" in the US, impacting 170 million users and...
Marketing
IKEA Marketing Strategy: A Case Study
Founded in 1943, Ikea operates 422 stores in 50+ markets. The favored furniture brand has an impressively wide customer base,...
Small Businesses Turn to Financial Tools to Boost Marketing Strategies
Image by Artem Podrez from Pexels Running a small business these days isn’t for the faint of heart. With so...
2025 Marketing Trends Brands Should Adopt For A Competitive Edge
Marketing trends shift every quarter. Better to invest in the new trend than remain static in your ... approach.getty It’s...
AI Tools for Marketing Drive Efficiency and Creativity
The Gist AI in agencies. AI tools are enhancing agency operations by automating tasks like data analysis and content optimization...
Lazada Marketing Strategy (2025)
Lazada Marketing Strategy has been a game-changer in its growth and influence across Southeast Asia. Instead of relying on old-school...
Marketing Strategy – What’s In/What’s Out in 2025: The Marketer’s Version
Ed. note: A version of this article appeared in Ann Handley's popular newsletter, Total Annarchy. Not on the list? Subscribe...
Top B2B Digital Marketing Strategies for Business Growth
Sponsored by Semrush, edited by Nichola Stott What Is B2B Digital Marketing? B2B (business-to-business) digital marketing strategies help companies promote their brand...
Importance of Survey Data in Small Business Marketing
Your target audience’s opinions are crucial to ensuring the success of a marketing campaign and, ultimately, your brand. Soliciting survey...
