Citigroup CMO Alex Craddock discusses company’s sports marketing strategy
Citigroup Last year, amid Citigroup’s company restructuring, the financial institution hired Alex Craddock as the company’s CMO & Chief Content...
Marketing
What Are the 3 C’s of Effective Marketing?
An effective marketing strategy is a necessity, especially for small businesses with a limited following. To build long-lasting customer loyalty,...
Calpak’s new marketing strategy goes beyond millennials
With funky patterns and pastel colors, much of the direct-to-consumer luggage space focuses on millennials and Gen Z. Calpak, though,...
How Cross-Channel Marketing Can Transform Your Small Business
Opinions expressed by Entrepreneur contributors are their own. With most customers coming from online sources, entrepreneurs now need to focus...
Op Ed: Essential Marketing Strategies
Achieving sustainable growth for your small business will require some specific marketing strategies, writes columnist Nicole Smartt Serres. Word-of-mouth marketing,...
How To Leverage Your Content Knowledge Graph To Support Your Marketing Strategy
Knowledge graphs have existed for a long time and have proven valuable across social media sites, cultural heritage institutions, and...
How Will Marketing Strategies Evolve in Times of Coronavirus (COVID-19)?
COVID-19 has impacted countries all around the world. With no cure in sight, social distancing is the only way to...
TikTok ban threatens local businesses’ marketing strategies | Homepage
The Supreme Court has ruled that TikTok will be banned in the U.S. if its China-based owner, ByteDance, doesn't sell...
Chipotle Marketing Strategy (2025)
Chipotle Marketing Strategy is a game-changer, blending creativity and purpose to make the brand a standout leader in the fast-casual...
