Gen X forces luxury brands to rethink their marketing strategy: study
Forget velvet ropes and logo-heavy handbags, Gen X is redefining the meaning of luxury – leaving premium brands scrambling to catch...
Gen
The cure for Gen Z’s apathy as high school kids ask ‘why bother?’ in the age of AI: a really useful new AP course on business and personal finance
David Coleman isn’t just the CEO of the College Board, he’s a bona fide education activist, per Time magazine. When...
Beyond Gen AI: AI in Social Media
Artificial intelligence (AI) is supercharging social media marketing. Think of AI social media tools like Sprout Social as your marketing...
Gen Z Women Are Getting Into Personal Finance Tips to Invest and Save
The finance guru Dave Ramsey famously said that if Americans wanted to build wealth, they should give up their morning...
Kamala Harris’ Gen Z marketing strategy: Why it works and why it needs to evolve
As Kamala Harris positions herself as the likely nominee for the 2024 U.S. Presidential election, her entry marks a pivotal...
Report: Gen Alpha’s tech sophistication will challenge brand strategies
Dive Brief: A majority of Gen Alpha possesses a more mature, grounded perception of brands than their parents did at...
Gen Z’s Reaction to Negative Brand Experiences: The Confluence of Customer Service and Technology
The reactions and preferences of Generation Z (Gen Z) consumers are playing an increasingly pivotal role in shaping brand strategies....
