To reach HCPs, don’t try to be everywhere. Just be where they are.
“Omnichannel” – the marketing strategy buzzword that has pervaded the space in the last several years – literally means “in...
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Don’t fall for these marketing tactics this holiday season : Life Kit : NPR
MARIELLE SEGARRA, HOST: You're listening to LIFE KIT...(SOUNDBITE OF MUSIC)SEGARRA: ...From NPR.(SOUNDBITE OF MUSIC)SEGARRA: Hey. It's Marielle. You know what...
Corporate America is getting cold feet about DEI. Agencies don’t have to follow
Shape History’s Bia Pennino lays out how recent political decisions may leave agencies with a greater DEI responsibility than they...
Why women don’t seek business finance
Women-owned businesses face what academics call “borrowing discouragement”, the reluctance to seek business financing because they believe their applications will...
