Guideline Announces New Innovation in its Data Product for Capital Markets

PR Newswire

NEW YORK, Aug. 6, 2025

Offering empowers more efficient media investments with higher-frequency ad spend data

NEW YORK, Aug. 6, 2025 /PRNewswire/ — Guideline, a leader in media planning technology and advertising data, has launched a major enhancement to its ad spend product that delivers data across top company tickers at a higher, weekly frequency. The solution enables investors to draw data-driven insights into advertising revenue trends, supporting more informed decisions in a fast-moving media landscape.

“For investors, our high-frequency ad spend data reduces information lag, providing an early indicator of shifts in the ad market,” said Joseph Berger, Managing Director of Capital Markets at Guideline. “Clients can now make investment decisions faster and with confidence.”

Covering public traditional and digital media companies, the advanced ad spend provides Guideline’s capital market clients with a near real-time view across the entire ad market, empowering more timely investment decisions.

More specifically, the dataset includes both historical and future committed ad spend data. The product is delivered weekly, reflecting the most up-to-date spend from Guideline’s Ad Spend Pool, represented by all the leading six (6) major agency holding groups and several large independent agencies.

The product is the latest addition to Guideline’s robust suite of ad market offerings, spanning publisher ad spending, forward bookings, sector category spend, and placement level insights. To learn more about Guideline and its product suite, visit guideline.ai.

About Guideline
Guideline, a leading provider of advertising data and planning technology, has become the world’s most trusted authority on media investment and intelligence. The company was formed through the acquisitions of Standard Media Index, MediaTools,and Lumina. With its market-leading media planning platform, industry-best ad market data, and unrivaled customer service, Guideline effectively meets the evolving needs of today’s marketing, media, and investment professionals. To learn more about Guideline, visit guideline.ai or follow us on LinkedIn.

View original content to download multimedia:

SOURCE Guideline

The articles, information, and content displayed on this webpage may
include materials prepared and provided by third parties. Such
third-party content is offered for informational purposes only and
is not endorsed, reviewed, or verified by Morningstar.

Morningstar makes no representations or warranties regarding the
accuracy, completeness, timeliness, or reliability of any third-party
content displayed on this site. The views and opinions expressed in
third-party content are those of the respective authors and do not
necessarily reflect the views of Morningstar, its affiliates, or employees.

Morningstar is not responsible for any errors, omissions, or delays
in this content, nor for any actions taken in reliance thereon.
Users are advised to exercise their own judgment and seek independent
financial advice before making any decisions based on such content.
The third-party providers of this content are not affiliated with
Morningstar, and their inclusion on this site does not imply any
form of partnership, agency, or endorsement.

link