Content, Communication, and Connection” Offers Strategies to Build a Following and Increase Sales

Anita Nevins, Founder and CEO of Direct Connection Advertising & Marketing, releases a comprehensive guide on effective marketing for business growth.

SAN FRANCISCO BAY AREA, Calif., Feb. 27, 2025 /PRNewswire/ — Marketing expert Anita Nevins, with over three decades of experience, has released her debut book, The Three C’s of Marketing: Content, Communication, and Connection – Strategies to Build a Following and Increase Sales.

Nevins’ book addresses a common challenge for small to medium-sized businesses: the lack of a clear, effective marketing strategy. Drawing from years of experience, The Three C’s of Marketing provides a practical roadmap to help business owners attract customers, increase engagement, and drive revenue growth.

“After decades of helping businesses refine their marketing strategies, I wanted to create a guide that any entrepreneur or marketer could use to achieve measurable results,” says Nevins. “This book simplifies the key elements of successful marketing so businesses can implement them with confidence.”

Direct Connection Advertising & Marketing has helped businesses, primarily in the insurance industry, develop targeted marketing strategies. Nevins saw a need to develop systems for small to medium-sized businesses. “The Three C’s of Marketing” is part of a comprehensive approach to support this group.

Adam Rubenstein, Co-Founder & CEO at Traq.ai, praises the book’s practical approach: “The Three C’s of Marketing arrived precisely when I needed clarity for our team’s overall direction. This concise guide thoughtfully integrates marketing fundamentals, offering practical recommendations rather than mere theory. Every word serves a purpose, delivering substance without unnecessary padding. Whether you’re struggling to understand marketing basics or seeking to refine an established skill set, this book illuminates a clear pathway.”

The book covers essential topics such as crafting compelling content, optimizing distribution channels, leveraging communication tools, building meaningful customer relationships, and fostering brand loyalty. By focusing on Content, Communication, and Connection, Nevins provides a clear framework for businesses to grow their audience and increase sales.

For more information, visit directconnectionusa.com/the-three-cs-of-marketing or find the book on Amazon.

About Anita Nevins
Anita Nevins is the Founder and CEO of Direct Connection Advertising & Marketing. With a distinguished career in marketing and advertising spanning over 30 years, her expertise helps numerous businesses grow and excel.

Media Contact
Erin Dwyer, Direct Connection Advertising & Marketing
707-898–0924 | [email protected]

SOURCE Direct Connection Advertising & Marketing