Comscore Appoints Jackelyn Keller Its New Chief Marketing Officer
January 2, 2025
Comscore on Jan. 2 announced the appointment of Jackelyn Keller as its chief marketing officer. Keller, who since last September has been an advisor to Comscore’s leadership team, has extensive expertise in linear TV, streaming, digital and programmatic advertising, product marketing and revenue strategy.
Keller was previously head of market intelligence and global product strategy at Samsung Ads, where she developed foundational product positioning and helped launch Samsung DSP. She later joined Quantcast, an AI-powered DSP, as global head of product marketing. Previously, Keller worked in ad sales, marketing and pricing at such high-profile media brands as Discovery Communications and Turner Broadcasting.
Comscore CEO Jon Carpenter said Keller “will play a crucial role in shaping the company’s future as we continue to innovate and deliver unparalleled value to our partners. Her background in operations, product and revenue strategy, paired with her exceptional talent for positioning and creating accessible branding, exemplifies our unwavering commitment to empowering our clients in this rapidly evolving media landscape. We are confident that her leadership will drive our mission forward and elevate our efforts to help our clients thrive.”
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