Ai Marketing: Skills Unlock Strategic Potential
Artificial intelligence (AI) is rapidly transforming the marketing landscape, but many marketers are still grappling with how to effectively harness...
Marketing strategy
6 Strategies For Planning B2B Events In 2025
Dee Blohm is the senior vice president of marketing at Anteriad. getty Events are a cornerstone of the marketing plan....
When innovation backfires: What 2024’s marketing fails teach us about sensitivity and strategy
With firms considering squeezing their marketing budgets, digital channels have become the main mode of advertising and the number one...
7 Steps to Social Media Video Marketing Strategy
With sound, images, music and other engaging elements, video marketing has all the bells and whistles to attract viewers. It’s...
Turning Passion Into Profit: Why Podcasting Is A B2B Marketing Powerhouse
Just a couple years ago, Devin McDonnell, Executive Producer of Devenio Podcasts, found himself pitching the value of podcasting and...
Samsung Marketing Strategy (2024)
Samsung Marketing Strategy has helped it become a major player in the technology industry. Using a unique and modern approach,...
How To Craft a Visual Marketing Strategy That Sells (2024)
You know the old saying about a picture: it’s worth a thousand words. But one minute of video? That’s worth...
Aurora Mobile: China’s Double 11 Festival Sees Major Strategy Shift as Xiaohongshu Surges 33% in User Growth
About us: Aurora Mobile (NASDAQ: JG) established in 2011, is a leading customer engagement and marketing technology service provider in...
Use Humor in Your Next Marketing Campaign
With the seriousness of real problems, it naturally follows that marketers tend to see the role of problem solving in...
