Citigroup CMO Alex Craddock discusses company’s sports marketing strategy
Citigroup Last year, amid Citigroup’s company restructuring, the financial institution hired Alex Craddock as the company’s CMO & Chief Content...
Marketing strategy
Calpak’s new marketing strategy goes beyond millennials
With funky patterns and pastel colors, much of the direct-to-consumer luggage space focuses on millennials and Gen Z. Calpak, though,...
How To Leverage Your Content Knowledge Graph To Support Your Marketing Strategy
Knowledge graphs have existed for a long time and have proven valuable across social media sites, cultural heritage institutions, and...
How Will Marketing Strategies Evolve in Times of Coronavirus (COVID-19)?
COVID-19 has impacted countries all around the world. With no cure in sight, social distancing is the only way to...
Key Leadership Approach For An Effective Go-To-Market Strategy
A well planned go-to-market strategy sets a brand up for success.getty Organizations face increasing pressure to execute go-to-market strategies effectively....
Chipotle Marketing Strategy (2025)
Chipotle Marketing Strategy is a game-changer, blending creativity and purpose to make the brand a standout leader in the fast-casual...
TikTok Ban and Your Next Best Social Media Marketing Strategy Move
The Gist TikTok's looming shutdown. With no intervention, TikTok could "go dark" in the US, impacting 170 million users and...
IKEA Marketing Strategy: A Case Study
Founded in 1943, Ikea operates 422 stores in 50+ markets. The favored furniture brand has an impressively wide customer base,...
2025 Marketing Trends Brands Should Adopt For A Competitive Edge
Marketing trends shift every quarter. Better to invest in the new trend than remain static in your ... approach.getty It’s...
