How Celsius is building on brand campaign success with college football
Celsius on Wednesday (Aug. 27) unveiled its 2025 name, image and likeness (NIL) roster, calling on college football standouts from...
Marketing strategy
Local dental marketing: is your practice discoverable?
There are plenty of patients searching for a dentist, but they may be unable to find your practice – David...
Blue Apron’s in-house bet signals a shift in the creator economy
As if anyone needed yet another sign that the creator economy has become a core part of any marketing strategy,...
From ads, to AI, to podcasts: why social media is the centre of every marketing strategy in 2025
Think about what drives our day-to-day marketing lives: social media. Campaigns, conversations, collaborations, memes, and even milestones… all live on...
Marketing to Millennials in 2025: 4 Effective Marketing Tactics
There are 1.8 billion millennials—or members of Generation Y—in the world. Needless to say, this age group makes for a...
How Music Marketers Game TikTok’s Algorithm With Thousands of Posts
Call it what you want: “flooding,” “seeding,” “volume posting,” “trend simulation,” “burner pages,” or — as one digital marketer jokingly...
Ten Segmentation Strategies of a Winning Business
Most businesses, even single-product companies, serve more than one type of customer. Beyond demographic or firmographic factors like age, gender,...
Is your video-first marketing strategy ready? Think with Google
“I use video more now than I ever have.” That’s how a Gen Z respondent put it when describing how...
Vans Marketing Strategy (2025)
The Vans Marketing Strategy encapsulates how Vans, the iconic skatewear brand, transforms subculture and street style into global appeal. With...
