Political Polarization Creates Minefield for Marketing Strategy
Liberals and conservatives respond differently to ads that reinforce or challenge stereotypes One thing Americans agree on politically these days...
Marketing strategy
Why CT? Provocative pizza campaign part of effort to shift state image
For decades, Connecticut has suffered from an image problem with criticism from outsiders, Joe Rogan, and most recently the Boston...
The $8 Billion+ B2B Marketing Strategy That Loses 10% Revenue in Month 1 (But Creates Unbreakable Customer Loyalty) with RevenueCat’s VP of Growth
Rik Haandrikman is VP of Growth, Marketing, Sales & Success at RevenueCat, the in-app monetization platform powering subscription revenue for...
Inside Peach & Lily’s unconventional influencer marketing strategy
When skin care brand Peach & Lily was crafting a social media campaign to launch its latest product, the team...
This Is the Marketing Strategy Every Small Business Can Afford
Opinions expressed by Entrepreneur contributors are their own. We hear the word "local" a lot these days, like local farms,...
Multicultural Marketing: Building Cultural Intelligence for Borderless Growth
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Smart marketing strategies for 2026: Start early, grow fast
Cassandra Preseren Recently I spoke with a new business owner in one of the communities served by View Newspaper Group’s...
Hyperlocal Marketing: How it Works, Strategies & Examples (2025)
Traditional advertising is dead. Hyperlocal is the “new normal”, and this year will be ruled by “phygital” consumers—those who bounce...
Destination DC leans on ‘Only One DC’ marketing strategy to counter crime narrative
Following a record-setting year for visitation and economic impact, Destination DC (DDC), the official destination marketing organisation for Washington, DC,...
