Automation, Sharks, and Entrepreneurs: A Preview of 2024’s Let’s Grow Summit

For small businesses, the difference between thriving and merely surviving often lies in one word: automation. Because automation can make or break a small business, the annual Let’s Grow Summit aims to bridge the gap between entrepreneurial ambition and tech tools. Keap, a leading sales and marketing automation software provider, will host the event from November 20-22, 2024, at the Sheraton Phoenix Downtown in Phoenix, AZ.

Small businesses represent 43.5% of America’s GDP and play a significant role in the global economy. Some of the crucial challenges small businesses face are sustainable growth and marketing, and the Let’s Grow Summit offers a platform for addressing these issues. Events like this offer opportunities for learning, networking, and exploring solutions that could support attendees, the enterprises they represent, and the wider small business community. 

Shark Tank Star Takes Center Stage

Recently, the Let’s Grow Summit generated significant buzz in the small business community with the announcement of keynote speaker and “Shark Tank” star Robert Herjavec. Herjavec is a renowned business leader who has established himself as a notable figure in entrepreneurship and cybersecurity.

Herjavec’s journey as an immigrant who achieved significant business success may resonate with attendees. And professionally, his accomplishments include founding BRAK Systems, later acquired by AT&T Canada (now Allstream Inc.), and founding the Herjavec Group (now known as Cyderes), where he is currently CEO.

At the summit, Herjavec will present a keynote titled “The Will to Win: Leading, Competing and Succeeding.” The talk is expected to cover the importance of striving for excellence, drawing from Herjavec’s experiences and interactions with various public figures. Given that 48% of small businesses face closure within their first five years, Herjavec’s insights on resilience and growth strategies could prove valuable to summit participants. 

Tools and Strategies for Small Business Growth

With 7 out of 10 small businesses reporting that digital tools are critical to their operations, the summit’s focus on automation and digital marketing aligns closely with current market demands. The event is designed to equip small business owners with the tools and strategies necessary for sustainable growth, focusing on leveraging business automation and innovative marketing techniques to enhance operational efficiency. It will also feature a diverse range of sessions that will help attendees take control of their business growth.

A key component of the summit is the showcase of automation solutions, particularly integrated CRM and marketing tools. Attendees will have the opportunity to explore these technologies and learn how they can streamline business processes. And the event places a strong emphasis on knowledge sharing and hands-on skill development, featuring workshops that will help participants better utilize automation tools in their daily operations.

Curated breakout sessions throughout the summit will delve into specific aspects of small business growth and automation strategies. There will also be an exhibition area featuring technology companies and service providers relevant to small businesses, which gives attendees a chance to explore current market offerings.

Efficiency Through Integration

Automation technologies are playing an increasingly crucial role in enhancing efficiency and competitiveness, particularly as small businesses navigate the complexities of our post-pandemic economy. So, industry experts attending the summit are expected to discuss growing sustainably, saving time, and optimizing processes while shedding light on emerging trends in business automation and integrated CRM solutions. As small businesses often struggle with disconnected software solutions, the ability to seamlessly connect different aspects of operations — from sales and marketing to finance and customer service — could significantly improve overall efficiency.

Attendees can also look forward to learning more about the growing importance of automation in marketing efforts. Considering the growing intricacies of digital marketing, automated tools that can help small businesses navigate social media platforms, email campaigns, and content management are expected to be a focal point of discussion. Experts will also explore how these tools can be leveraged to create more targeted and effective marketing strategies, even with limited resources.

Equipping Entrepreneurs for Future Challenges

By bringing together industry experts, successful entrepreneurs like Robert Herjavec, and a community of motivated business owners, the Let’s Grow Summit 2024 aims to provide a comprehensive learning environment and experience.

Whether you’re planning to start a business or you’re already in the trenches, entrepreneurs looking to network and keep up with the latest in automation and growth strategies might find events like the Let’s Grow Summit worthwhile. Knowing what’s new in business tech and trends today can make a real difference in decision-making tomorrow. For those aiming to succeed in an increasingly automated and competitive market, staying in the loop could be key to staying ahead.