50% of Unilever’s ad spend will go to social media. Will an influencer-first strategy work?
In a major strategic pivot, its new CEO says it’ll spend half of its media dollars on social channels and...
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Olipop is Worth $1.8 Billion. Here’s Its Influencer Marketing Strategy, Which Can Work for Any Brand
Most small businesses look at influencer marketing and assume it's out of reach.They're wrong."People assume influencer marketing is all about...
Marketing Hacks I Borrowed from Operations (That Actually Work)
Opinions expressed by Entrepreneur contributors are their own. When I first entered the world of marketing, I thought I had...
4 Advanced Marketing Tactics for Small Businesses That Actually Work
Opinions expressed by Entrepreneur contributors are their own. Going beyond the basics should be your starting point if you want...
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What They Are and How They Work
A mutual fund pools money from many investors to purchase a diversified portfolio of stocks, bonds, or other securities. For...
Local marketers to showcase work in art exhibition
BRIDGEWATER, Va. (BRIDGEWATER COLLEGE) — Two local marketing professionals and Bridgewater College art alumni, Elise Trissel ’11 and Brandon Christian...
Ready. Set. Scale. Creative Marketing Tips That Work | CO
Small business owners sometimes let marketing fall by the wayside, but you need to prioritize it if you want to...
