Jim Beam ages its marketing strategy for the budget-minded consumer
Jim Beam is looking to tap into the affordable luxury market as consumers continue to face economic strain and uncertainty....
Strategy
Microsoft just hit a major milestone in its ‘zero waste’ strategy
Microsoft says it's outstripping its zero waste targets, recording a 90.9% reuse and recycling rate for servers and components in...
National Museums NI launches new corporate strategy
National Museums NI has launched a five-year corporate strategy that highlights how its five sites and 1.4 million objects can...
Atento advances in its business strategy to lead the BTO sector, driven by Software as a Service (SaaS) solutions
The company is evolving towards a SaaS business model that provides companies with advanced technological tools that optimize customer experience...
What Is a Digital Marketing Strategy and How Do You Create One in 2025
What are the best digital marketing strategies for 2025, and how can you apply them to your business today? Are...
How To Assess The ROI Of Your Digital Marketing Strategy
Deepak Bansal, Director of Digital Marketing, Atihsi LLC and CEO & Founder, Clearpath Technology Pvt Ltd. getty In today’s data-driven...
The Five Questions Every Business Strategy Should Start With
Five leaders having a conversation.By Michelle Loret de Mola with Midjourney Recently, a CEO I know (I’ll call him Jeff)...
GenAI: Prompting A Better Marketing Strategy
In the ever-evolving world of digital marketing, the ability to design impactful, audience-centric campaigns has become both an art and...
DEI retreats as corporate strategy shifts to evidence-based methods
Once hailed as both an ethical mandate and a strategic necessity after the upheaval of 2020, diversity, equity, and inclusion...
