From Coffee Chats to Corporate Strategy: My Unforgettable Summer as a Lowe’s Communications Intern
This summer, I had the privilege of joining Lowe's as a Corporate Communications Intern. What started as a project centered...
Strategy
‘They did it, so we should too’ isn’t an email strategy
Too often in email marketing, we see a tactic that worked for someone else and rush to replicate it —...
Capstone Forms M&A Team to Accelerate Nationwide Expansion Strategy
Capstone Holding Corp. (NASDAQ:CAPS), a national building products distribution platform, has established...
Inside CrossFit’s New Marketing Strategy Under CMO Jenna Hauca
Ahead of the CrossFit Games, Hauca spoke with ATN about her vision for the brand, including why CrossFit is embracing...
12 Upfluence Alternatives for Your Influencer Marketing Strategy
In the fast-paced world of influencer marketing, having the right platform to manage your campaigns, connect with creators and measure...
AI Strategy Course Empowers Small Business Owners to Compete
We created the AI Strategy Course to empower business professionals to make informed, strategic decisions in the age of artificial...
Corporate Crypto Departments to Pervade Business Strategy by Decade’s End as Institutional Adoption Accelerates
The corporate landscape is on the brink of a seismic shift as digital assets transition from speculative tools to foundational...
Attract Investors With the Right Marketing Strategy
While new businesses fuel the economy’s growth, they also create a fiercely competitive funding environment, with each new entrant fighting...
How To Balance Quality vs. Quantity in Your Marketing Strategy (2025)
Every entrepreneur faces the same fundamental challenge: You have limited time, money, and energy to invest in your business. This...
