Bombora Expands B2beacon for B2B Campaign Measurement
Bombora is expanding its B2beacon, a digital campaign measurement solution designed to address one of the sector’s biggest challenges: understanding...
Measurement
Accenture Strategically Invests In Alembic To Advance AI-Driven Marketing Measurement
Accenture has made a strategic investment in Alembic, an AI-powered causal marketing intelligence platform, as part of the company’s broader...
Five Essentials for Marketing Performance Measurement Systems
Carolyn Geason-Beissel/MIT SMR | Getty Images Successful marketers routinely capture key performance indicators, or metrics, to assess marketing performance within...
