Why Creating a Pizzeria Experience, Like La Picea in Italy, Is the Best Marketing Strategy
Story and Photos by Erica D’Arcangelo Stepping out of the car during my second week in Italy, I took in...
Marketing
Middletown students help launch business marketing support team at William Paterson
MIDDLETOWN — The New Jersey Small Business Development Center (NJSBDC) at William Paterson University has received a $15,000 AI U...
Capcom’s Resident Evil Requiem marketing strategy has been strange, but we’ve finally got our first look at combat
Capcom has revealed new gameplay of Resident Evil Requiem on Japanese TVThe new gameplay segment showcases gun combat with the...
Inside Graza’s Marketing Strategy: Olive Oil As A Commodity
Olive oil used to be the definition of a commodity: a glass bottle, some faux rustic typography and a “grab...
What the new CBN marketing regulations mean for financial institutions
In 2018, an exchange among several Nigerian banks on X (formerly Twitter), dubbed #BankWars, highlighted how financial institutions use social...
7 Marketing Functions + How They Work for Small Businesses (2025)
Shoppers see thousands of brand messages every day, but only a fraction cut through. What separates the brands people remember...
Say what? The top marketing quotes of 2025
Source: Shutterstock The ‘why’ in marketing is not to deliver communication, that’s a ‘what’. The why is growth. Yves Briantais,...
5 ways AI changed marketing strategy in just one year
What a difference a year makes, especially when it comes to artificial intelligence. Scott Brinker and Frans Riemersma released their...
Only the Essentials: Go Back to the Basics to Find Success in Digital Marketing Strategies
Navigating endless channels. Choosing the right audience. Tracking the analytics. Digital marketing can be a grind, and when marketing is...
