B2B marketers trust AI for execution but not strategy
When it comes to AI in B2B marketing, strategy is still a gray area. That’s one of the biggest takeaways...
marketers
What are the skills marketers should develop as we enter 2026?
In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained...
How Music Marketers Game TikTok’s Algorithm With Thousands of Posts
Call it what you want: “flooding,” “seeding,” “volume posting,” “trend simulation,” “burner pages,” or — as one digital marketer jokingly...
How marketers and creators vet influencer agencies today
When major marketers like Unilever are saying they’re dramatically increasing their ad spending on influencer marketing, the agencies who manage...
Marketing Strategy – What’s In/What’s Out in 2025: The Marketer’s Version
Ed. note: A version of this article appeared in Ann Handley's popular newsletter, Total Annarchy. Not on the list? Subscribe...
Local marketers to showcase work in art exhibition
BRIDGEWATER, Va. (BRIDGEWATER COLLEGE) — Two local marketing professionals and Bridgewater College art alumni, Elise Trissel ’11 and Brandon Christian...
