Scattered B2C customer landscape reduces influencer marketing efficiency and challenges scalable expansion: Subrata Basu, NITCO
With more than 60 years of design, tech and innovation expertise, NITCO Tiles & Marble is a trusted name in...
Influencer
Creating a New Course on Influencer Marketing
I’ve been teaching at Northwestern University’s Kellogg School of Management for more than 20 years. During that time, I’ve taught...
Enterprise Influencer Marketing: Scale Trust & Reach
Influencer marketing has grown into a $24 billion industry and is now one of the fastest-rising growth strategies for enterprises...
7 Reasons Why an Influencer Marketing Strategy Benefits SEO
Influencers are altering search behavior and the way users discover content online. This trend is becoming increasingly apparent as a...
Inside Peach & Lily’s unconventional influencer marketing strategy
When skin care brand Peach & Lily was crafting a social media campaign to launch its latest product, the team...
Twitter Influencer Marketing Strategies
The biggest shifts in Twitter influencer marketing aren’t happening in ads—they’re happening in how influence is built and sustained in...
12 Upfluence Alternatives for Your Influencer Marketing Strategy
In the fast-paced world of influencer marketing, having the right platform to manage your campaigns, connect with creators and measure...
Influencer marketing best practices for B2B brands
Marketers and influencers can complement each other perfectly: One brings professional marketing knowledge, while the other brings audience trust and...
Danone Is Redefining the Influencer Marketing Playbook
At a time when culture moves quickly and content is ubiquitous, Danone is redefining the marketing playbook along with Linqia,...
