How not to fall for AI dupes
If history has taught us anything, there’s nothing quite like widespread buzz to inspire an influx of dupes, and AI...
Marketing strategy
Darrin Samaha, Formerly of Yesway, Joins Parker’s Kitchen as Vice President of Marketing
Photograph by CSP StaffParker’s Kitchen has appointed Darrin Samaha as vice president of marketing. Prior to his new position, Samaha served for the...
Maximize Your Digital Marketing Performance With Hotel Data Strategies
Maximize Your Digital Marketing Performance With Hotel Data Strategies - By Tina Markowitz - Image Credit Cendyn Digital marketing can...
Banana Republic’s entertainment-focused marketing strategy is bringing the brand back to growth
On Tuesday night, Banana Republic’s flagship store in Soho was transformed into a tropical paradise, complete with drinks served inside...
Marketing campaign issues multiply: Here’s what the numbers say
While marketers are pumping out more campaigns, 87% report experiencing issues with campaign performance in the past 12 months, according...
Marketing Hacks I Borrowed from Operations (That Actually Work)
Opinions expressed by Entrepreneur contributors are their own. When I first entered the world of marketing, I thought I had...
How Cozy Earth Uses Personalized Marketing to Cozy Up to Customers
The Cozy Earth brand aims to exude what its name implies — coziness. According to Chief Marketing Officer George Davis,...
ForeToday shares marketing strategy for Thai SMEs to grow!
Google Hackathon is a national-level competition designed to enhance the capabilities of Google partnership agencies in Thailand by leveraging advanced...
UConn Marketing Professor Uncovers Circumstances Increasing Likelihood that Consumers Will Try New Brands
Scroll through the top 22 product categories on Amazon, and odds are some 60% of the brands for sale will...
