Roma’s Long-Term Marketing Strategy to be the Leading Club in Serie A
AS Roma was founded in 1927 to challenge the dominance of the big teams from northern Italy. In Serie A,...
Marketing strategy
How To Get The C-Suite Together For An Integrated Marketing Strategy
getty This is the published version of Forbes' CMO newsletter, which offers the latest news for chief marketing officers and...
Marketing to modern pet parents
This article was published in the March/April 2025 issue of Pet Food Processing. Read it and other articles from this issue...
Jennifer Chow Joins Long Beach State As Associate Athletic Director Of Marketing Strategy And Fan Engagement
LONG BEACH, Calif. – Long Beach State Athletics is excited to welcome Jennifer Chow who will be joining the department...
Elevate marketing intelligence with Amazon Bedrock and LLMs for content creation, sentiment analysis, and campaign performance evaluation
In the media and entertainment industry, understanding and predicting the effectiveness of marketing campaigns is crucial for success. Marketing campaigns...
The Smart Lab: Building a Seasonal Marketing Strategy for Mother’s Day and Beyond
Mother’s Day is one of the biggest jewelry-selling holidays of the year, second only to Black Friday and the holidays....
How To Drive Performance With An Integrated Digital Marketing Strategy
Ken Braun is the Founder of Lounge Lizard Worldwide Inc. getty Doing business in a hypercompetitive landscape requires transformational performance...
Reffkin on Compass’s listing strategy: What’s the downside?
On Compass’s first-quarter 2025 earnings call on Thursday, Reffkin opened by doubling down on the company’s opposition to CCP. He...
I’m Convinced Rockstar Doesn’t Understand GTA 6’s Marketing Either
Rockstar is one of gaming's most critically and financially successful developers, and it shows no signs of slowing down with...
