Marketing can’t own the results without a say in the strategy
There’s no shortage of conversation about giving marketing a seat at the table. Over the years, we’ve seen dozens of...
Marketing strategy
Gatorade Marketing Strategy (2025)
Gatorade Marketing Strategy is built on performance-driven branding, emotional storytelling, and science-backed messaging that positions the brand as essential for...
Inside SharkNinja’s “social-first” marketing strategy
Every other TikTok seems like it’s selling something these days, so getting a product to cut through the mindless scrolling...
JCPenney’s Turnaround Begins, Powered By A Subversive New Marketing Strategy
JCPenney 'anonymous ad' in Times Square, NYCCourtesy of JCPenney JCPenney has been on the ropes for the last 14 years....
AI Is Reshaping the Marketing Funnel, From Search to Social
This post was created in partnership with IterableMainstream AI usage is quickly transforming consumer engagement with brands, requiring a shift...
Maximizing your marketing effectiveness with data-driven decision making
With 54% of global marketers planning to reduce spending in 2025, ad spend efficiency will be critical. The goal is...
HBO Max’s fully baked marketing strategy for ‘And Just Like That…’ satisfies fan cravings
HBO Max celebrated the newest season of its hit show And Just Like That ... by serving fans a taste of fashion,...
Marketing Lessons From Taylor Swift’s Brand Strategy
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McDonald’s Marketing Strategy – A Case Study
In 1940, California was where the first McDonald's opened. It became well-known quickly for its tasty hamburgers and friendly service....
